While the real extent of the damage is hard to grasp in a
scenario where every day is making a great difference, one thing is for certain
– India’s realty would suffer short term shocks on account of the
COVID-19. These were the thoughts of Mr. Amrendra Shukla, National
Head Sales - OLX India. In an exclusive interview with Observer Dawn, he
expressed his thoughts about the on-going epidemic.
OD: Coronavirus, without a doubt, is affecting the
economy worldwide. How do you think this epidemic will affect the real-estate
market of India?
The coronavirus- Lockdown has resulted in the closure of
Malls, Shopping Centres, Entertainment hubs, Retails, offices – This could put
future Commercial Deals/ Co-Working / Co-living on hold for some time.
Home Buyers are likely to put a hold on their buying
decisions due to a change in priority and clarity on job security. Delay in
supply of construction materials, Labours moving to their hometown could
further push delivery timelines of ongoing projects.
OD: Currently, the government has announced lockdown of
21 days. What if the lockdown extends?
In case of a longer outbreak though, the impact on overall
economic activity is likely to be deeper and more sustained, which would result
in a more significant impact on developer cash flows and project execution
abilities, giving rise to wider credit negative implications.
OD: According to you, has the government taken sufficient
steps in this direction?
We are hopeful about a recovery in the sector soon. While
several steps have already been implemented by the government, many others are
under-execution. These measures will help revive the Indian real estate sector.
Government should help realty players by giving them Tax
benefits for a short term, helping realty players who might pay their
employees who in turn will make this ecosystem function is one solution, but
something needs to be done to aid this populous directly as well.
OD: What would be your piece of advice for realty players
in current scenario?
It’s time to go bingo on digital. Realty players should
encourage Virtual meetings, Virtual Site visits and online bookings. Developers
should plan to incentivize brokers who are helping developers selling their
inventory virtually along with buyers booking through online platforms.
Thanks for giving us the insights
monika jain
08-04-2020 13:51:00
Agree. Going digital is the future in reality sector and other domains too. However, I believe giving tax benefit to real estate customer shall be a catalyst to revive early
Rajat Sinha
10-04-2020 13:24:05