Social media, its challenges, and future! Digital marketing expert Chitransh Jain reveals it all

Digitalization is taking over the entire world. Thanks to social media, people have started gaining recognition as well as making money on it. There was a time when social media was considered as a medium for chatting, but all that has changed. Be it influencers, singers, bloggers or dancers, everyone is using social media to their full advantage.

Chitransh Jain, a digital marketing expert, talks about the importance of social media, as well as its future. Excerpts from the conversation:

 Q) What do you think about digital media as a platform for aspiring singers?

These days, social media is flooded with many aspiring singers. But the question is—on how many social media sites should they be on? As a digital marketing expert, I would say, “You should not do more than what you can do well.” Let’s say, you are doing good on Facebook and Twitter. But the moment you gain some followers on Instagram, your results on Facebook and Twitter begin to waver. My simple mantra is: don’t just follow the latest trends to succeed on social media. You don’t need to promote yourself everywhere. Instead, you just need to be active and personal. If you stick to this, you will surely reap the benefits!

Q) Do you think social media is the platform that can bring out the best singers?

Trending on social media platforms is a huge thing nowadays. I know lots of singers as well as musicians who keep saying, “Hey you got to be on Instagram, as it has just launched IGTV! Interact with your fans on Snapchat; it’s the bomb! You could be an idiot if you are not taking advantage of Facebook Live!”

Well, many singers showcase their talent on social media. Social media, for singers, have become one of the most significant platforms for self-promotion, engaging with their fans, and creating a brand.

Getting your social content on point can make a huge difference to your career as a singer. There are many benefits of being on social media, but as I have said earlier, the key strategy is to keep your posts interesting and engaging.

Q) What do you think about the digital space? Where is it going?

The digital revolution has reached its peak. However, experts say that its full potential is yet to be utilized. Being a digital marketing expert, I would say that the whole concept is still at a nascent stage. Digital experts are still exploring new things concept almost every day.

Talking about the future, some marketers believe that Internet space is going to expand further with greater potentials, with more companies entering into digital world. While some says, there will be complete makeover of how users and search engine will give preference to huge amount of data available on Internet. Well, nobody can predict what exactly is gonna happen in future, but I am pretty much sure that Digital Space will certainly get refined and rejuvenate with more powers.

Q) How can singers make use of digital media?

What is social media? Is it handy? Is it a tool for free self-promotion? Well, it can be everything for someone to showcase his/her creativity. Moreover it’s a necessity. We all know there are lots of singers on Facebook, Twitter and Instagram. And, yes, it has completely changed the way we look at business. Singers need to know how to use their online presence to their advantage while staying classy.

But, as I said earlier, singers need not have to be on every social media platform. Using digital media doesn’t change your singing talent or stage presence. It does change how visible you are and, yes, falling on deaf ears is not a wise thing for singers. If you have a website, then it’s great! But most people don’t visit the websites of their favorite singers regularly. Instead, they use Facebook and Twitter to get updates. So, that’s where singers can tell the world about their new song, venture, or costume.

People are actually curious, and the singer’s job is interesting. So, give them a little taste of the same! Don’t mingle everywhere; don’t get trapped on digital media.

Q) Who do you want to credit your success to?

I believe there's a very interesting combination that runs me. Strong Roots and powerful wings!

It's the passion that keeps me going and the honesty that I have for my work that gives me the satisfaction. I believe this is the age where I can give my best and lay a rock solid foundation for my work in the coming future.

At heart, I'm a very spiritual person. I believe in strong roots and powerful wings. My roots make my foundation strong and allow me each day every day to hustle and enjoy my passion every day.

Whatever and whoever I am, it is because of Almighty God. I thank God for all the blessings he’s showered on me. I also thank my parents for continuously supporting, encouraging, and inspiring me.

Digitalization is taking over the entire world. Thanks to social media, people have started gaining recognition as well as making money on it. There was a time when social media was considered as a medium for chatting, but all that has changed. Be it influencers, singers, bloggers or dancers, everyone is using social media to their full advantage.