TimesJobs & Mirchi’s ‘Baat Baat Pe Jobs’
By :
Hiring spree kicks
in: 670 professionals got hired; 2,399 shortlisted through TimesJobs &
Mirchi’s ‘Baat Baat Pe Jobs’ campaign in just 27 days
- ‘Mirchi Par Baat Baat Pe Jobs with TimesJobs’ campaign uplifted the careers of more than
3,069 job seekers whose job search was hit due to COVID-19
- TimesJobs had roped in 164+ companies and recruiting partners to help job seekers get
hired quickly
New Delhi: IT professional Anurag Jana’s dream tech career crashed when his
company let him go a few weeks ago. Like most other employees, he was working
from home amid the COVID-19 pandemic, but the company lost its business and
Anurag lost his job! Just then, Anurag applied at the ‘Mirchi Par Baat Baat Pe
Jobs with TimesJobs’, a CSR initiative to help those professionals whose job has
been hit by COVID-19.
This was the second season of a hugely popular CSR initiative
hosted jointly by Mirchi and TimesJobs in 2019 called ‘ReadySteadyJobs’, where
1,065+ professionals were hired in 21 days.
“I got hired
as a PHP developer in a Delhi-based company recently. I have joined a few days
ago,” said Anurag beaming with joy. His only advice for jobseekers is that one
should be optimistic and very thorough with the basics. Like Anurag, 669 more professionals
got hired and 2,399 were shortlisted through this massive CSR campaign
facilitated jointly by TimesJobs and Mirchi.
Sandeep Grover’s Placewell Careers was one of the prominent recruitment
agencies participating in this campaign. He helped more than 40+ candidates get
jobs in various companies. “This is a fantastic initiative for both jobseekers
and companies alike. The COVID-19 induced lockdown has caused a panic among
companies and jobseekers. People are facing job loss or an abrupt salary cut.
In such a situation, the ‘BaatBaatPeJobs’ campaign brought hope to many. I
placed 40+ candidates in health and life insurance companies, and I feel happy
that I was able to help so many people in the pandemic time”.
Kaushik
Sen, owner of Three Dots recruitment agency from Kolkata described this campaign
as ‘the best thing to happen in the present time’. “I got very good candidates
- from freshers to middle management level – through this campaign. ‘BaatBaatPeJobs’
is bringing in hope in a time when everyone is concerned about their jobs,” he
said.
‘Mirchi Par Baat Baat Pe Jobs..with TimesJobs!’ was launched on July 16, 2020. TimesJobs had roped in 164+
companies and recruiting agencies to facilitate recruitment via this campaign. Participating
companies include Capgemini, Mastercard, LTI, Icertis, VOIS, HPE, Salesforce, DBS
Bank, UiPath among others. The recruiting partners include seasoned recruitment
consultancies such as G Gheewala, Global Talent Pool, The Real Placements and
others.
Mirchi Delhi’s popular RJ
Naved, RJ Sayema, RJ Vidit, RJ Rochie and RJ Leen anchored the campaign on radio
and urged people to apply for relevant jobs. Alongside, they were interviewing recruiters,
recruitment agencies and jobseekers to understand the skill requirement in the
present employment scenario.
Sanjay Goyal, Business Head, TimesJobs and TechGig described this campaign as ‘remarkably successful’.
“The metrics of any campaign being successful aren’t always a handful of
numbers and stats. More than fulfilling its desired targets, this campaign transformed
the lives of 3,069+ jobseekers amid pandemic - which to me, is the biggest mark
of it being successful,” he added.
Shivangini Jajoria, Regional
Director-North & East, ENIL (Mirchi), said, “Mirchi has always been very close to its
listeners, we as a brand align ourselves to them and as the current pandemic
resulted in a huge number of jobs, we decided to come back with season 2 of our
Jobs’ campaign. We aim to put forward ideas and campaigns that directly address
social concerns. Seeing the success of this campaign gives the team immense pleasure
not because we have millions of views and reach but because we could reach to
the hearts of our listeners, helping them when they were in need and emerging
not just as a Radio brand but as a friend also.”
